How To Buy An Engagement Ring Online, Offline & Custom + DO’s & DON’Ts + Diamond Shopping Mistakes

Category: Wedding Rings
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Congrats! You just decided to propose. Now, you just have to buy the ring but that’s probably going to be one of the larger purchases you’ll make in your lifetime.


The first recorded use of an engagement ring was in the 15th century when then Archduke Maximilian of Austria proposed to Mary of Burgundy with a then very rare diamond ring.

In the late 19th century, diamonds were found in South Africa and a cartel was created that is named DeBeers; they were very smart business men, had different marketing campaigns and used their influence to tell people especially in the US that an engagement can only be serious if a diamond was used and later on, a diamond that cost at least two monthly wages.

The problem about diamonds is there are lots of controversies. On the one hand, there is something called a “blood” diamond which means it comes from an area where the proceeds are used to finance wars.

Now on the flip side, there are lab created diamonds. As you know, diamonds are made up of graphite, just like your pencil for example. It’s just a different structure that flaunts under high pressure. Today, those can be created in the lab and the lab made diamonds are actually more pure meaning, they don’t have inclusions which separate them from naturally mined diamonds.

A diamond is certainly a symbol of materialism and if you get a stone that is too small, you can be considered to be too cheap. If it’s too big, it can be considered to be ostentatious and a show-off so getting it right is not that easy. My tip for you is, don’t worry so much about what other people say, worry about what your significant other would say and what you think is right. Get something you really like in terms of looks.

So how should you buy an engagement ring?
1. Set your budget.
2. Determine what you want to buy.
3. Learn the basics about precious stones.

Where to buy the ring?

Personally, I like to shop online and so do a lot of men and you can buy diamonds online. Now, it’s advisable to buy from trusted sources where you can return the stone and you should always bring your stone to an independent appraiser once you’ve received it. That just makes sure that you did not get a fake stone and it protects you and your investment.

The pros of buying online is that you’re in a no pressure sale situation. You can really see what you want to buy, you can compare and there is no pressure. The cons are, you can’t see the stone, you can’t see the sparkle, you have to trust the seller and while it may be less expensive to buy online, there’s a lot that can be done with Photoshop and what you see in the picture may not be what you end up getting in the mail.

If you buy a ring at the store, of course, you have the assistance of a sales person but at the end of the day, they will make some form of commission. Of course, you can see everything in person but they may have a smaller stone selection but you may be able to haggle a little bit so it comes down to your personal preference. I suggest to build a relationship with a jeweler that you can trust, read some reviews, and always, even when you buy from a local store, bring it to an independent appraiser and that’s not someone that was recommended to you by that store. Do your own independent research.

Do’s & Don’ts

Don’t buy on the first stop.
Don’t buy a ring with a preset stone.
Do act with a certain confidence.
Don’t settle on a price too early.
Do play hardball when it comes to bargaining.
Do learn common ways of how stones can be treated.
Don’t fall for the “Oh, see how it sparkles in the sunlight!” trick.
Don’t just rely on the certificate that comes with it.
Don’t think you have to buy something new.
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117 responses to “How To Buy An Engagement Ring Online, Offline & Custom + DO’s & DON’Ts + Diamond Shopping Mistakes”

  1. Mariner says:

    You spelled color correctly, well done 😂

  2. DezertFox says:

    I really need some opinions on a ring I am currently looking at right now:
    Is this nice, elegant, adequate quality/size etc? What do you like/dislike about this ring?

  3. Austin P says:

    I personally prefer the clarity of lab created gems over mined. And, I prefer moissanite due to its higher dispersion, or fire. I also like at least some color. But, it will come down to what she wants.

  4. Romerryll says:

    3:00 Lab created diamonds are real diamonds created under forced conditions. Carbon is carbon🤷🏾‍♂️

  5. rindzyub says:

    Does anyone know some popular trustworthy sites that won’t break the bank? I’m trying to purchase one online but don’t exactly know where to start. Any help is appreciated.

  6. Ar Red says:

    Appreciate it for simple and clear explanation😘❤️

  7. Thiaguinho Oitodois says:

    Nobody wants to know the history. Get to the point!

  8. Louis Luca says:

    Like your other videos, but you really don’t know about jewelry and engagement rings especially

  9. Rachel Mulveen says:

    My boyfriend has bought it online so I have no idea how it looks like but why is hiding it he is a lovely person he just calling it a friendship ring from from in a box asking me a red box sliver only 14th of December he is giving it to me why

  10. Rachel Mulveen says:

    He has bought it all himself why is it up 2 weeks soailtre i told him I only love

  11. Rachel Mulveen says:

    Why is my boyfriend hiding a friendship ring from him a box and just engaged why has he only given me this ring on Saturday 14th of December he told me 2 weeks time. That is up now he bought it all I gave him my size so he can get it and the one I like 8 years together now I am just wearing my claddagh ring on the outside of my finger now engaged 8 years together now we are depply in love and happy together soild he only said it is a ring in a box I don’t know how it looks like he is hiding it very well

  12. soujanya ch says:

    All the details very well put through. Thanks!

  13. Richie says:

    GIA Cert is the way forward. At least you know it’s of a decent quality.

  14. Usman Chaudhry says:

    This guy looks like Gomez Adams from the Adams Family.

  15. Harold A Ballitch. says:

    Your face looking like thumb

  16. ArchitectureDesignLive says:

    ebay? could have talked more about trusting second hand purchases online. that seems so risky. how can you get it verified?

  17. Cork H94 says:

    Opinion on lab diamonds?

  18. Justin says:

    Cubic zirconia is almost as sparkly and 1% the price. I’d rather have the extra money.

    • William Tyler says:

      Also CZ has nothing on a diamond. Also it’s more than just brilliance. It’s hardness too, which determines longevity. Moissanite is a great alternative because it’s almost as hard as diamond with similar (or better) brilliance.

    • William Tyler says:

      Justin you get what you pay for, that goes for gemstones and significant others 🤷🏻‍♂️

  19. FrostByte says:

    I thought I’d have to watch like 5 videos to get all this info. Thanks for being concise!

  20. Roger Prodactor says:

    Instead of buying a diamond put a down payment on a new Tesla! The future is now diamonds are very far in the past!

  21. rick pytel says:

    Isn’t it true that the term blood diamond is used to attack the sale of any diamond that did not go through the hand of the monopoly ..

  22. AphexTwin says:

    Did this guy just say he had a $400 allowance?

  23. James Dean says:

    Great videi I just found you’re channel great work

  24. Aitor Navarro says:

    I’m going with either a blue sapphire or ruby instead a diamond.

  25. Private Private says:

    Did you read the pamphlet thoroughly at 1:40????? The term “Blood diamond” has to do with the method in which it is harvested which often involves child labor and abhorrent conditions. It has nothing to do with the Israeli’s, the Jewish people or their right to exercise self determination and return to their ancestral homeland you fucking nut job.

  26. starlight says:

    thanks for mentioning blood diamonds and the negative effects that buying diamonds can have on the area it was mined in, I really appreciate that since thats something that matters to me and my gf. very helpful video, thank you!

    • Snowden's Jewelers says:

      you should also keep in mind how much good the diamond mining industry does in these areas. responsible mining operations are the only source of income in these areas.

  27. Doyle Murphy says:

    Yes. Vintage can mean pawn shop.

  28. gmc9753 says:

    Nothing about the proper attire to wear when buying this engagement ring?!

  29. I agree says:

    No woman deserves a diamond ring

  30. bun bun says:

    very smart video, great job and excellent delivery! my bf is actually using a diamond given to him for me by his grandmother which he had a goldsmith fitting into a ring. ☺

  31. How is jewellery made says:


  32. Lovely Sha says:

    Most informative video I’ve come across so far on this topic. Thank you !

  33. Anthony Sforza says:

    Not even trying to get married… though it’s a Raphael video, so I’m curious to see where this goes.

  34. SculptyWorks says:

    Great video! Just a few things:
    Diamonds aren’t made of graphite; both diamonds and graphite are distinct forms of carbon.
    There are natural diamonds without inclusions, they’re just more expensive.
    The average diamond is not exactly ‘rare’, their supplies and costs are controlled by corporations and they’re marketed as rare.

  35. Dan Buckley says:

    How to buy an engagement ring? First…..find lots of money.

  36. Jew Shirls says:

    have her buy it herself to see that she is not just a gold digger

  37. Ravi Sankar says:

    Hi I enjoyed & learned from lot of your videos. I have a video request: The Best Birthday gift or Top 10 Birthday gifts to give as a Gentleman.
    Best Wishes for your future videos, ventures & buisnesses.
    Thanks in advance.

  38. Carlos Luis Jimenez Chinchilla says:

    Great videos. Quick question. Why is the background moving?

  39. Joseph Nardone says:

    Failed to inform as to where to find an independent appraiser.

  40. Joel Espinosa says:

    Think about, the ring is literally only there to flex

  41. Flip2Blues says:

    Solid video. Some things I like to add for those who really will save for that diamond ring:

    I think its best buying the stone and setting separate. You should be able to see the stone first and inspect it.Yes it may have all the specs but its best to see it up close and personal. Reputable websites have a time frame return policy, you can use that to see the stone.

    A solitare round ideal (or super ideal) is wonderful. Round is best for maximum brilliance. I think the single diamond is representative and pave diamonds or smaller ct diamonds around the entire ring for me takes away from the special center stone. (except for a 3 stone piece). The tiny diamonds say in an infinity band are not special cut anyway. Stores like tiffany and cartier usually have small lights just above their collection to overemphasize the brilliance also, and are way too overpiced.

    Knowing your partner’s ring size is beneficial. Once you determined that or have a fair idea; I say start looking at 1-1.5cts and see where you stand. Too big of a diamond is disproportional, same with too small of one.

    You dont need a flawless and the whitest of diamonds (D,E,F). You can get away with a G H I. Even j K L there are some yellow hues, but for a high quality ideal round cut that maximizes brilliance, That yellow hue really brings out a firey brilliance. Also it’s very hard to tell the diffrence between say an F and an H just at a glance.

    To save on price, vvs1 or 2 is already high end, but vs1 and vs2 you still cant see with the naked eye. If the miniscule speck inclusion is towards the circumference of the diamond it can be hidden with the crown of the setting you use for the diamond. I wouldnt go to an si1, the inclusions become more apparent and they start affecting the brilliance.

    Lastly I agree with the platinum setting, it’s more robust, wont scratch or tarnish as easily as gold, and it is a harder metal.

  42. alexandra silverstein says:

    Every woman likes to say that their ring came from Tiffanys and Co because of the film, “breakfast at Tiffany’s”

  43. AdoptABlackCat says:

    Broke lazy men thumbs down this vid

  44. Natasha Trujillo says:

    Great tips!

  45. Care Lan says:

    Wonderful presentation!

  46. Kevin Ortiz says:

    You mentioned your first ring was vintage and bought online, did you buy it the right size right away or was there need to get it resized and if so how?

  47. Trystan Franziskus says:

    Natürlich…wir Österreicher haben natürlich diesen Trend gestartet. Super.
    (ich mag Silber und Saphire eh lieber)

  48. Ambrose Joseph says:

    Beautiful outfit.

  49. Rachael Edwards says:

    My bf and I are discussing engagement ring shopping so I’ve been doing a lot of research.

    First do research! There’s a lot of great YouTube videos from jewelers that explain the 4Cs but also other factors that can help you choose a quality diamond. You can have a GIA certified 3x excellent stone but it has poor proportions and so it’s not as good quality as you think. Jannpaul has a channel, it’s a store in Singapore that has knowledgeable videos. Highly recommend!

    Another great tip is to find a jewelry store that sells at wholesale prices (happy jewelers in Fullerton California is a great one) The jewelry stores like kay, Robbins brothers, etc will sell you the lower quality stones at much higher prices, so avoid those stores. The stones I’ve seen online at the name brand stores have the clarity of I1 or S1 at extremely high prices, which is not worth their asking price.

    Also for brilliant earth, there is a class action lawsuit being started because people are saying they can’t possibly know where the origin of their stones are. There was a video done on it and they’re suing the man who made the YouTube video. Basically they say they’re ethical so they can jack up the prices.

  50. Victoria Lsaint says:

    WTH! u hv money u can buy. But diamond is bigges scam trade.

  51. nortonwhale says:

    Excellent video! Premium advice

  52. welshhibby says:

    There’s no benefit to a man getting married, so don’t do it #MGTOW

  53. Daniel Misseri says:

    Just when I think I couldn’t like your videos any more, you begin dropping truth bombs about the inflated cost of diamonds.
    P.S. I’ve fallen behind on my viewing, and these videos are very timely because I’m going to a wedding in October. 😀

  54. fzr600rr says:

    Costco. Seriously.

  55. nice Amigo says:

    Buy Antique its often cheaper, if you on a budget.

  56. Watchman_Allan says:

    Many jewelry sales people such as myself must take certification courses to become diamontologists, which normally takes a year of study. Even though we are not bench jewelers, there does exist a standard of expertise and professionalism among those who earn their living in this particular retail business. You are correct that they are commission sales people, but in this line of service they are also expected to be people with high standards of integrity, and must able to follow careful protocols in how they work with both gemstones and customers. I’ve been doing this a while and occasionally think of myself more as a butler, serving people at a very special, exciting moment in their lives. I consider myself privileged to add to the dignity and presentation of the ring in some small way. To that end, I believe I do play a helpful role in this process.

  57. Jamie McMillan says:

    Buy second hand or antique- you’ll save a lot of money!

    • ant wto says:

      Or simply ask a jeweller to keep it within your budget. That’s what people don’t seem to understand. You can buy an affordable diamond ring, you just have to choose a different color and clarity and you can actually have the diamond ring You want for a cheaper price

    • Jamie McMillan says:

      Gentleman’s Gazette This was interesting for me as I actually work in a jewellers specialising in antique pieces. The difference in prices can be astounding! 🙂

    • Gentleman's Gazette says:

      My words 😉

  58. mxt mxt says:

    Actually there are natural diamonds that don’t have inclusions. They’re also very expensive.

    Also I really wonder how can she tell if the diamond is artificial or not. She won’t know the difference.

    There are also artificial emeralds.

  59. Escobar Style1 says:

    Great video sir! I needed this because I am on that level now with my gf. It is SO tough to find the perfect seller.

    • Gentleman's Gazette says:


    • mxt mxt says:

      Escobar Style1

      She’ll love it or she’s not worth it.

    • Escobar Style1 says:

      mxt mxt so true my friend!! I need to shop around to get a great deal and do it BIGGER on a nice honey moon. 👍🏻👍🏻

    • mxt mxt says:

      Escobar Style1

      If you have a salary of $3000 don’t spend that much on it. It’s not worth spending a whole salary or a month’s income no matter how you look. Maybe you should think about a buying wedding band and to spend more money on the honey moon.

  60. daviasdf says:

    Biggest mistake you could make is to give DeBeers any money.

  61. Itamajano says:

    Oh how I wish I could’ve found this channel some years ago.

  62. sourcescience says:

    I have paused this to say that if you tell us that it should cost three months’ salary then I’m unsubscribing.

    • Dashte says:

      sourcescience three months salary is not a lot though. For a person you probably want to live your whole rest of life with…
      But in any case, I think it shouldn’t be more than 10k.

    • Gentleman's Gazette says:

      Then you should watch it again, because I am saying NOT to do that.

  63. Klyde says:

    Before you squander your money on a diamond engagement ring watch Adam Ruins Everything, diamond video and have your lady friend watch it. If she still insists on a diamond engagement ring go to that park in Arkansas where you can find diamonds on the ground and have one cut polished and put in a setting. It will still be cheaper than the DeBeers monopoly inflated price.

    • William Tyler says:

      Why ruin something that’s so sentimental for many people? Frankly Your significant other is worth a huge investment, and there’s no reason to taint that with pessimism.

    • mxt mxt says:


      The monopoly has disappeared but there’s probably an oligopoly now. Anyway, she might want an emerald, sapphire or ruby after that.

  64. SoloTravelBlog says:

    Why the dislikes? People need to CHILL out over here

    • Martin Smouter says:

      @ASTRAL THIEF as a potential way your partner might view it not as a fact.
      He even stated that a man made diamond can only be recognised as such with a 10× magnifying glass.

    • Martin Smouter says:

      Turns out the mistake they claim is even untrue

    • Martin Smouter says:

      @StackingtoMars he claimed they were rare in medieval times, not today.

    • Martin Smouter says:

      @Daniel Gallego according to the reactions the host makes a mistake in an area those consider important.

    • Daniel Gallego says:

      All youtube videos have an average of 10% dislikes… people don’t like the topic, or the voice, or the length, or the light, or the accent, or god knows what.

  65. UrbanDanger ! says:

    But how do I get engaged with another female human being?

  66. J says:

    Great video. I already had a good idea about the subject and this was still informative.

    • mxt mxt says:


      Don’t spend a salary on an engagement ring. If you don’t have 7000 dollars per month income stick with a wedding band and try to give her a great honey moon.

  67. mxt mxt says:

    If you’re not middle class or are lower middle class or lower class a wedding band is going to be enough. It’s better to save money for the honey moon.

  68. Enter User Name says:

    How to buy an engagement ring? Don’t buy one!

  69. Weirdude777 says:

    As far as I know, the three month “rule”‘s purpose was to be a financial insurance for the woman should the wedding be called off, or the man eventually died, so the wife (or fiancée) could have a temporary financial standing before putting things back together.

    • derek flint says:

      Just a reminder In most states the engagement ring is considered the guy”s property until the marriage actually occurs. The ring is to be returned to him if the marriage is called off, regardless of which person called it off. A friend of mine went to court to sue his ex fiancé He won the lawsuit and got the ring back along with court costs and legal fees

    • Katherine Moreira says:

      Once the ring leaves the store it’s not even worth half of the original price. The whole “financial insurance” aspect was a selling point of the diamond industry to encourage people to spend more.

    • mxt mxt says:


      No, it was to make more money for the business. If she would have sold it she wouldn’t get a month’s salary out of it. Besides, can’t she be independent? Also, there’s life insurance.

  70. Emanuel Teixeira da Cunha says:

    Seven consecutive videos about weddings ?
    Come on, Raphael … You can do better.

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